YouTube has introduced AI-driven tools to enhance music creation for its creators, aiming to simplify the process of generating personalized soundtracks for videos, particularly Shorts.
Dream Track: AI-Powered Music Generation
Launched in 2023, Dream Track enables creators to generate 30-second instrumental audio clips based on text prompts. For example, inputting "a ballad about how opposites attract, upbeat acoustic" can produce a track reminiscent of Charlie Puth's style. Initially available to select creators, Dream Track was expanded to all U.S. creators in October 2024, allowing for broader access to AI-generated music creation. Restyle a Track: Remixing with AI
Building on Dream Track's capabilities, YouTube introduced 'Restyle a Track,' a feature that allows creators to transform a song's genre or mood by simply describing desired changes. This tool utilizes Google DeepMind's Lyria model to generate 30-second snippets suitable for Shorts, offering a seamless integration of new artwork into short-form video content. Integration with YouTube Create App
To further enhance the creative process, YouTube launched the YouTube Create app, offering video editing tools such as precision editing, automatic captioning, voiceover capabilities, and access to a library of filters, effects, transitions, and royalty-free music with beat-matching technology. The app is available in beta testing mode on Android devices in select countries, including India.
These AI tools position YouTube as a competitive platform in the short-form video space, challenging competitors like TikTok by offering innovative features that empower creators to produce unique content with ease.